EFI Logo and Corporate Identity
Designed for EFI in Collaboration with Hairy Dog Digital
The EFI Group brand unifies the organization in a common viewpoint allowing the brand to assist with recognition of the company, its expertise, and its principles. The brand identity is the visual and verbal expression of our brand through all communication media. It will enable us to build and maintain a consistent expression of our positioning and strategy.

The principles of our brand identity are founded on “engineers focused on industry”. This concept is the fuel and frame of the artwork which shows intimations of intersecting crosshair and typographic dynamics. The brand identity applies globally across all of our activities, product divisions, and touchpoints. To continually achieve communications our audiences find consistent, appealing, distinctive and powerful, we advocate its adherence to maintain brand andmessage recognition.
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